“The difference between ordinary and extraordinary is practice”.- Vladimir Horowitz

Sales are vital in every business. Without sales, you have no revenue and without revenue you have no business.  It really is that simple. It may sound obvious or simple but I am saying it, to have impact.  To encourage you to seek out every opportunity that you can to have commercial discussions and sales focused conversations whenever they present themselves.

I am not suggesting that you try to turn every call, conversation or meeting into a selling opportunity but I would like to challenge you to seek out times when you can either pivot or guide the conversation to a more commercial discussion.  So often, I work with clients who are great at attracting leads and feel good about having sales calls and conversations but fall down all too often when it comes to the actually selling bit.

This week I have a 3-day sales mastery and will be challenging my participants to set targets and have more conversations. And now, you too can join in, set yourself a target each week and challenge yourself to have “real” or “practice” sales conversations. Make sure you find the time in your diary and get to work.

Why not buddy up with another business owner to practice sales conversations. I bet you won’t find it too difficult to find a willing participant either.

I encourage anyone and everyone, whether you are comfortable and confident at having sales conversations or not to practice.  That old saying practice makes perfect, well it is absolutely true. The more time you put into have “real” and “practice” sales conversations the better you will become.

The only way you will get more comfortable with having sales conversations is by having them!

If you practice, you can get razor sharp and clear at:

  1. sharing your company vision and story
  2. hone your listening skills
  3. showcasing what people can buy from me
  4. talking confidently about what you charge
  5. setting yourself up for next steps

If you want to make more sales in your business, you need to be prepared to sell every day, even if that means some days it’s a practice not the real deal. Keep going, keep practicing and watch how much you can improve in a very short space of time.

Why not record and play back your conversations (with permission of course).  There is so much you can learn from listening back to where you could have done things differently.

If you are up for the challenge, let me know how you get on.

To your success at loving sales conversations as much as you love what you do.

You can join my 3-day sales mastery at this link: