No it isn’t a joke, but I hope it’s got your attention! Whether you are a meat eater, vegetarian or follow a paleo diet, I am sure we can all think of the multiple culinary creates that can be made with mincemeat. Off the top of my head, I can think of at least 6. It’s the same with testimonials, there are so many ways you can leverage your testimonials.
For starters, I will share with you 10 ideas of using 1 testimonial in TEN ways.
Testimonials really are priceless. Research shows just how valuable a testimonial is.
72% of consumers said that positive reviews and testimonials helped them trust a business significantly more. A staggering 92% of buyers read online reviews and testimonials when considering a purchase. So that is proof, just how powerful testimonials really are.
A testimonial doesn’t actually cost anything. It takes time to ask for one and time to give a testimonial. I often get asked about how to best ask for a testimonial.
There are lots of ways I worked with my clients to help them gathering meaningful testimonials that can be re-used and repurposed. This is where the hidden gem lies in testimonials. Making the most of them.
When asking for a testimonial, remember:
- Be Clear
- Be Direct
- Be You
It is important to share:
- Why you are asking
- What you want
- Where you want it
Clarity is key
The clearer you are when asking the easier you are making it for the person giving the testimonial. If you can explain why you are asking and how you will be using the testimonial. For example, you have a new online programme launching you will be promoting and their testimonial will help. Make sure you spell it out, when asking for the testimonial, what can be included to help you. Make the whole request even easier by giving instructions or a link where they can leave the testimonial.
Make it easy
These things may sound obvious but you will be amazed how often it can be forgotten. Remember, you want the whole process from start to finish to be easy. This will ensure that you are not chasing people to get it done. Tell them it shouldn’t take longer than 5 minutes.
Don’t create a standard template that you just copy and paste each time you ask for a testimonial. It is important that you personalise your request. Connect your request to your relationship with the person. Refresh their memory (if it has been a while), recap on how you worked together, set the scene. You don’t want to use recycled words, you want to bring your personality and relationship with that person to your request.
The Why, What & Where of Testimonials
TEN ways to use 1 testimonial
- Blog post
- Client story
- Case study
- Key words/SEO
- Social Media
- Facebook Live
- Interview Q & A
- Sales Proposal
- Motivational Tool
- New Product