There’s nobody quite like you.

Never forget that you are an integral part of your business. After all, it’s you who came up with all the fantastic, innovative ideas, and you’re the one who represents your business and gives it an identity.

Human beings are highly complex, amazing creatures. The flow of positive energy increases when we are honest and genuine.

1.   Decision making becomes a lot easier

When you are true to who you are, decisions are based on your values even if  it is a difficult choice to make.  You will act out of integrity and doing what resonates with your true self will be a no-brainer.

Without a clear picture of who you are and a firm grasp on your important values, you may end up making decisions that don’t align with your authentic self.

2.   Your clients can feel when you are genuine

All too often we become so absorbed in numbers, stats and results that we forget the real reason we are in business – customer service. If we can remember that we are here to create a genuine relationship with our clients, it will result in a richer experience and deeper connections, which in turn lead to stronger customer relationships and business growth.

3.   You will attract your ideal clients

Authenticity allows you to learn about others, including your clients.

Don’t fall into the trap of trying to be a carbon copy of someone who is famous in your industry. It’s a good thing to be inspired from those who are doing well, however, pretending to be someone you’re not will only lead to frustrations and a sense of misalignment. You will end up attracting clients who are not a good match for your brand. On the other hand, when your message and the “voice” of your business clearly represents you, you will attract like minded clients and it will be a match made in heaven.

4.  You can have fun & love what you do

Being you will bring you much more joy and passion in your business rather than faking it ever will. Passion shines through. You can see it. You can feel it. You can sense it whenever you are around someone who has it. It’s so important you continuously allow your passion for your craft to show.

5.  Conversations make conversions

The purpose of business is to create and serve clients for a profit. This is easy to forget in a world brimming with new methods for delivering marketing and service messages.

If you’re struggling to get engagement, it’s time to focus on creating conversations. Conversations are important in building the ‘know, like, and trust’ factor that leads people to do business together.

6.   You will represent quality and trust

Your mission and vision should articulate who you are and what you believe. Sounding good and being good are two different things. People are smart enough to quickly spot the difference.

Be clear on who you are and what you represent in your business. Determine what you believe, how you will operate, and say exactly that.  Just open, honest, and direct communication. Trends will come and go, but who you are shouldn’t change.

As your business grows, it may be tempting to to stray into a direction that isn’t you. When this happens (and it will), stop, regroup, and get back on track. The key to success in business and in life is to be genuine and show up as your authentic self.