Transitioning online and having to revise your sales process can be tedious, but for every business with a canny entrepreneur at the helm, there is always a path ahead.
Actions such as taking photos of your products, redesigning your website, or partnering with a courier service are easily achieved if there are clear, sensible steps to follow.
But, when you have completed your online business renovation, you may be left with a feeling of uncertainty about how much you will be charging your customers. This is often because of preconceived notions about the value of face-to-face vs online transactions.
I often see this type of concern creeping in – particularly for service providers. Worries about the “right” amount to charge clients and customers after transitioning online turn into a dilemma.
Of course, any sensitive entrepreneur will pause and ask themselves, “Am I charging a fair price, considering we will never meet in person? If my customer loses that human touch, should I lower my fees? Or am I allowed to increase them because of the new tools and extra measures I have to put in place as a result of our new circumstances?”
One way to confront this uncomfortable state of affairs is to take a good, hard look at your business, and quantify not only the costs but also the effort and tools that go into creating, producing, marketing, selling, servicing and aftercare.
You may be surprised to find that you will need to adjust your pricing and, as long as the quality of your services and products is not compromised, you should do so with confidence.
Also, although you might have to increase your pricing, you will discover that enquiries and bookings increase accordingly. The cost and effort that you put in in order to make things more efficient and convenient for your customer will actually come back to you in the form of sales.
One of our guiding thoughts here at Satnat is that, in order to help businesses become successful, first we have to make sure that business owners are aware of what it takes to attract enquiries and close sales, and that they have the capacity to accommodate an increase in sales volume.
But, if you are ready to make changes or just need an enlightening conversation on how to transition your business online, our team will be more than happy to be part of your digital transformation journey.
Satnat has a great track record of helping service-based businesses figure out the best, most efficient strategy to increase engagement, enquiries and sales. We provide guidance and support for businesses that already have a great service tooffer, but only need that final push to prime them for all the queries and orders that they deserve to get.
Our Supercharge 60 is an intensive session during which we figure out what changes need to be made and how you can take your business to a whole new level of engagement and sales.
We can help you redraw your sales framework in order to adapt your business to a pandemic-weary world.
We would love to hear your story. Message us to book a 15-minute enquiry call, so we can start looking at how we can start the new chapter of your business.
In our next blog, we will look at setting up a successful online business based on your true passion.